BRANDS WINS GOLD AWARD IN THE 2016 ICSC MIDDLE EAST AND NORTH AFRICA SHOPPING CENTRE AND RETAILER AWARDS'
The International Council of Shopping Centers (ICSC) has announced the winners of the 2016 ICSC Middle East and North Africa Shopping Centre and Retailer Awards', recognizing the region's most innovative shopping centers for outstanding achievement in retail, design, and marketing. ICSC named BRANDS as the gold awards winner in the Best Mena Retailer Category.
BRANDS is a retail concept which offers a wide range of menswear - formals and semi-formals, smart casuals, and accessories. It has no only been in the benchmark of style but also the trendsetter of power-dressing ideas for a modern man.
Founded in 2004, with its headquarters in Dubai, BRANDs has grown tremendously over the years. Today, it enjoys a strong presence across the MENA region having a number of stores in UAE, KSA, Qatar, and Oman. Committed to providing quality, style, and value at affordable prices to its customers, BRANDS takes pride in being a one-stop-shop for the discerning customer.
"We are delighted to have received this prestigious award. To be recognized as the Best Mena Retailer by the International Council of Shopping Centers is a great honor for the company. We have grown our business on the fundamental belief that customers deserve the best, and this spirit truly reflects the quality, style and great prices of every product we make. To see our efforts recognized in this way is a great achievement for our team", said Mr. Dorgham Shaban, Chairman of BRANDS International.
BRANDS INTERNATIONAL WINS PRESTIGIOUS RLI AWARD
BRANDS International, the fashion and lifestyle retailer, has strengthened its status in the region by winning the prestigious Rising Star awards 2016, with its beach lifestyle brand POP.
POP launched in early 2015, is a complete lifestyle concept catering for beach and pool lovers and has stores in the UAE, Oman, Qatar and Saudi Arabia.
“Along with our unique range of products, this is another way of showing our difference in the market. We will continue to develop and improve the experience as we grow,” Dorgham Shaban, chairman of BRANDS International, said.
BRANDS INTERNATIONAL SETS RAPID EXPANSION PLAN ACROSS THE GCC
After successfully opening 16 new stores in 2015, including its BRANDS, TOGA, and POP stores in Oman, BRANDS have set its sights on further expansion with a projection of 100 new stores in the next 3 years.
“Last year, we focused extensively on our brand awareness and perception within the market. Creating a strong brand identity for each of our concepts which reflects strongly in each of the stores we have opened. As well as our expansion plans for the GCC, we are already in negotiations for international expansion with our aim to launch in Europe”, said BRANDS International Chairman, Dorgham Kamel Shaban.
We are also in discussions with a number of interested parties in Europe, Asia, and North Africa with a view to franchising a number of our brands.